We create solutions
that connect with consumers.
At our most basic, we are a full-service marketing and promotional agency. Our primary job is to look for ways in which brands can become a part of a consumer’s emotional experience. For that, we think out-of-the-box, adjust the size of the box or even break it altogether but derive a solution that is unique to the brand and of course, moves people to act.
01
Brand: HORLICKS
Variant: JUNIOR HORLICKS
Objectives: Horlicks wanted to roll out a promotional product that appeals to kids in the age group of 4 to 6 years and reiterate its benefits – height gain and immune function.
Solution: Rocket Sipper
Result: The campaign increased awareness about the brand’s proposition, attracted new consumers and improved its market share.
02
Brand: DOMINOS
Variant: JUNIOR JOY BOX
Objectives: Dominos wanted to create a promotional product that stirs excitement among kids vis-a-vis Junior Joy Box.
Solution: Ninja Hattori Sipper Glasses
Result: This campaign helped Dominos create a consumer-base for the newly launched Junior Joy Box.
03
Brand: ABBOT
Variant: SIMMOM
Objectives: Abbot aimed to stimulate top-of-the-mind recall among doctors through a promotional product.
Solution: Nebulizer
Result: SimMom became one of the most prescribed nutritional drinks among women during and post pregnancy.
04
Brand: HORLICKS
Variant: STANDARD HORLICKS
Objectives: The brand managers at Horlicks wanted to devise a solution that has high utility value, appeals to its buyers – homemaker and drives repeat purchase.
Solution: Container
Result: Homemakers took a shine to this promotional product as it had high utility value and in that quarter, Standard Horlicks recorded higher sales.
05
Brand: HORLICKS
Variant: HORLICKS PROMIND
Objectives: The exam-themed campaign, launched for Horlicks Promind, intended to reiterate its core message - improves memory and intelligence.
Solution: Essel manufactured geometry kit as a promotional product during the exam season.
Result: The variant’s core message got well entrenched in its TG’s mind through this campaign and recorded higher sales during the exam season.
06
Brand: BOOST
Variant: HEALTH DRINK
Objectives: By reiterating its association with sports aspirants, Boost wanted to drive the single-minded proposition that it enhances physical performance.
Solution: As sportspersons need to keep themselves hydrated all the time, we integrated silver sippers as a freebie with every pack of Boost.
Result: The offer was a big hit with sports aspirants, parents and their mentors and improved Boost’s market share.
07
Brand: CADBURY
Variant: HOME TREATS
Objectives: Cadbury wanted to improve Home Treats’ perceived value through a promotional product that appeals to homemakers.
Solution: Lock-n-lock containers
Result: This campaign helped Cadbury to create a consumer base for Home Treats.
08
Brand: COMPLAN
Variant: COMPLAN NUTRIGO
Objectives: Complan had approached us to design a product integrating Nutri Gro’s mascot –teddy, to appeal kids in the age group of 4 to 6 years and at the same time, boost repeat purchase.
Solution: We created Teddy figurines in various inspirational avatars – doctor, soldier, footballer and basket ball player.
Result: Parents repeatedly bought Nutri Gro for their kids and this resulted into higher sales figure.
09
Brand: TANG
Objectives: Mondelez wanted to launch a promotional campaign during summer vacation to reposition Tang as an instant health drink that is easy to make.
Solution: 125 g pack of Tang powder makes one litre of Tang drink. So, we designed a bottle with a one-litre mark to be given free with 4 (125 g each) packs of Tang.
Result: As children could make their Tang drink all by themselves, the consumption of Tang increased and thereby, boosted repeat purchase.
10
Brand: ENSURE
Variant: HEALTH DRINK
Objectives: Abbot wanted to position Ensure as a doctor prescribed health drink for the age group of 25 to 40 through a gifting solution for doctors.
Solution: We manufactured dynamometer - used to measure grip strength in patients, as a gift for doctors.
Result: The campaign made Ensure one of the most prescribed health drinks by doctors.

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